Hellmann's Juicy Burger with Trisha Yearwood
For the summer grilling season Hellmann’s partnered with country musician and Food Network host Trisha Yearwood to promote their Juicy Burger. HarriganWorks designed the in-store visuals and webisode identities. We worked closely on set with the photography teams in both New York and Nashville to bring the grilling and celebrity shoots to life.
Cabela’s branding & campaign development
HarriganWorks extended the rebrand into all creative executions, including advertising, with the In Your Nature campaign, environmental store visuals, brand guidelines & an interactive social hub.
The Law Office of Kristine A. Sova collateral
As part of the larger rebrand assignment, we extended Kristine’s branding through all of her firm’s business collateral — business cards, letterhead and mailing labels. We coordinated printing with one of trusted vendors as well as integrating the work with Microsoft Office.
Hellmann's 100-year anniversary identity
Hellmann’s Mayonnaise was created in New York City in 1913. As a yearlong celebration, HarriganWorks was given the opportunity to develop the entire 100 Year identity. We started out developing an entire visual identity that extended through all of Hellmann’s 100-year media — Facebook, Interactive, webisodes with Mario Batali, in-store visuals, and the 100 Year celebration event with Mario Batali on Pier 86. HarriganWorks also design 6 timeline panels that told the story of Hellmann’s at the event.
Stephanie Buscema Studio collateral
We partnered with Stephanie Buscema to extend her brand throughout her studio’s collateral — business cards, mailing labels, invoices, event signage, and packaging.
Quorum Federal Credit Union rebrand
The Quorum rebrand started out as a campaign exploratory that HarriganWorks distilled down to a brand guideline document. A major part of the identity was developing and illustrating a family of icons that brought to life Quorum’s products and lifestyle. We extended the identity and iconography through all of Quorum’s creative executions — posters, direct mail pieces, branch graphics and credit card designs.
Jackson National Life Insurance brand evolution
Jackson has a nationally established brand but was looking to see how to adjust their identity for the changing financial outlook for their clients. HarriganWorks developed an entire visual theory that focused put more emphasis on the lifestyle integrity. We developed guidelines directing the new creative executions as well redesigned Jackson’s advertising to reflect the new identity.